“You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox”.Deepak Chopra
Atypic brands
In A-typic we know the importance a brand has for the product it represents. A brand’s values, essence and objectives need to be reflected in its overall positioning strategy to be able to have relevance in the consumer’s mind.
We help our clients define what their brand stands for, its core values and tone of voice, and then we create a strategy that helps the brand communicate consistently in those terms and in consistent relevant channels.
Let’s talk about branding